Are You Awake or Just Woke?

There’s a new documentary making the rounds now about social media’s effects on society. I also caught the follow-up of Plandemic which was trying to paint a similar picture (that Google is run by evil people who want to brainwash you into believing whatever they choose to show you). The idea is becoming very popular, so I wanted to talk about it for a minute and pose a couple of philosophical questions.

The Social Dilemma

Everyone reading this probably believes in the concept of the Law of Attraction: that what you believe in/think about, you manifest. In other words, whatever you are, you get more of, until you change what you are.

This is not entirely different from how social media and Google algorithms work. Whatever you click on, you get more of. Until you change what you click on. I’ve worked in some form of digital marketing pretty much since Twitter was invented (2007 or so) and as part of my job, I’ve had to understand the how the algorithms work and keep up with how they’ve changed-both for the delivery of ads and organic growth of business pages on Facebook, and for the delivery of ads and organic rankings of websites on Google.

I’ve known for years that whatever I click on (and especially whatever I share), I’m going to get more of, so I only click on the things that I want to see more of. That’s why my instagram feed is full of A-frame houses in Norway, cat and bird videos, and the occasional inspirational quote. I specifically do not click on all of the Tik Tok videos of teen girls with giggly boobs doing dances in bikinis because I DON’T want more of that (and yet they keep making them… lordt).

I also know that some influencer or coach somewhere is probably going to end up in my feed at some point because they’ve created an ad that targets people with interests similar to that of their target audience. And sometimes I appreciate that because it introduces me to new people. But most of the time I roll my eyes because those people are hypocrites in some form or fashion.

It’s not a secret or a conspiracy that Facebook, or Twitter, or any other technology platform has tried to hide from anyone. There are people who literally make their living by writing article after article about how these platforms work and teaching small business owners how to use them. If you truly want to understand how it works, you don’t need to watch a spooky conspiracy “documentary” (I use that word loosely because Plandemic is not a documentary, its propaganda, which is another word I do not use loosely. It literally meets the definition of propaganda).

Just like with the Law of Attraction, my social media feed and Google searches show me the things I’ve already been thinking about, searching for, and clicking on. In other words, they mirror back to me my version of reality, just like the law of attraction does.

At what point do we stop blaming things outside of ourselves–evil cabals of cannibal celebrities, the deep state, or Google’s algorithm–for the consequences of our own actions (or inactions)?

At what point do we start making active and logical decisions about the information we choose take in?

People want to say “SOCIAL MEDIA IS CONDITIONING YOU TO THINK THIS WAY!” But the reality is that it isn’t. They are allowing themselves to be conditioned by the information they are choosing to engage with–by not engaging in a critical thinking process.

Are You Awake or Just Woke?

In spirituality, we have this concept of living consciously and being “awake” verses living your life asleep. One of, if not the most common misconceptions I see the “wake up sheeple” crowd make is believing that being awake means that you are “woke” to the ills of the world. That’s not what being awake means at all. Not even close. It also doesn’t (only) mean that you are aware that there is more to the universe than what is physically in front of it. It’s deeper than all of these things.

Being awake means living your life with conscious intention.

It means becoming aware of your subconscious patterns and habits, and learning to recognize when you are slipping into them. It means recognizing when your emotional reactions are driving your behavior. It means recognizing when your shadow-self is taking over. Only when you are awake and aware of your own shadow can you see the world objectively enough to be truly aware of what’s happening around you.

Humans really like to blame anybody and anything other than themselves for how they think–and sure, when we’re kids, we are conditioned by our parents’ beliefs and our society and culture because we don’t have any other point of reference. It’s only when we grow older, get a little more experience under our belts, and see more of the world that we (hopefully) begin the process of expansion.

People who have truly done their inner-work to deprogram themselves and heal their trauma, who have learned the principles of non-attachment, who know their spiritual values, and use those as a cornerstone to anchor the kind of reality they choose to create will actively employ those things as measures against what they will perceive as Truth and what will not. Additionally, because they’ve done the work on their own ego, become happy with themselves and no longer have the need to be liked, they’re less likely to go along with what others say as a way of people-pleasing. As such, they are far less susceptible to group think. And that’s what it means to be conscious. 

Know Thyself

Non-attachment is very key, because it keeps you from latching onto information simply because you WANT it to be true (and just because you want it to be true–i.e. it confirms your own biases, etc.–doesn’t mean that it is). Non-attachment allows you to look at and evaluate information from various angles.

Knowing your values is what helps you determine if a person/thing measures up to your spirituality. My personal core values are:

  • Integrity
  • Authenticity
  • Vulnerability
  • Knowledge
  • Empathy
  • Connection

Does the source of the information that I’m reading come from someone who is authentic, has integrity, shows vulnerability, or a deep knowledge and understanding about something? Do they have empathy? Do they care about the whole? If the answer to any of those questions is no, or I don’t know, then those are red flags.

Finally, critical thinking is the most obvious and important way to gauge information. But what you will find is that people will use spirituality to bypass critical thinking (this is another form of spiritual bypassing, particularly if the critical thinking piece is going to catalyze inner-growth). As we’ve discussed previously, critical thinking means objectively measuring and weighing the validity of new information, and non-attachment and the values test are tools for critical thinking.

In summary, my main point with this post is that we need to start taking personal responsibility for the information we consume, and the people who claim technology is brainwashing them (or anyone) are not doing that… because they don’t want to be responsible for themselves. Being responsible for yourself is hard. Being responsible for what you think and believe, on the surface, is super easy, but as we know from shadow work, it’s probably actually one of the most difficult things you’ll ever do.

Xo, 

 

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